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Left to Their Own Devices

Skin care device sales have room to grow

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By: TOM BRANNA

Editor

The skin care device market is buzzing, driven by women seeking professional, yet convenient, results. According to a new study by Mintel, deep cleansing continues to be a prominent feature of the category, with sonic cleansing brushes generating the highest usage among listed devices in the US (20%). These women are most likely to associate cleansing (44%) and exfoliating (55%) benefits with skin care devices, as opposed to topical products. Nonetheless, the category faces challenges including ...

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